HELLO, I’M MISI.
Experienced Content Marketing Specialist with a background in media and research. Proficient in creating diverse content formats and implementing effective digital communication strategies. With 10 years of experience in private healthcare marketing, contributed to the success of the largest Hungarian private healthcare corporation, several healthcare centers and medical practices. Highly skilled in content development, branding, copywriting, editing, SEO, web management, and analytical marketing tools.
MY PROFESSIONAL EXPERIENCES
Content Marketing Manager
Markweb Digital / TritonLife Group 📍 Budapest 📅 2023–2024
● As content manager at TritonLife Group’s owned marketing agency, I played a pivotal role in creating diverse content formats, overseeing content strategies, and managing creative processes. My responsibilities extended to supervising content development across all TritonLife digital platforms, including websites, social media channels, newsletters, etc.
Marketing Communications Manager
TritonLife Group 📍 Budapest 📅 2019–2023
● Managed communication strategies and digital marketing activities to drive customer engagement, boost sales, and elevate the brand profile.
● Active role in the biggest growth recorded nationwide, TritonLife becoming the No.1 Hungarian healthcare provider within 4 years’ time, serving over 250,000 patients annually across 21 locations in 60+ medical specialties.
● Led teams of outpatient centers professionals as brand manager (2019-2022)
● Coordinated content marketing activities (2022-2024), achieving constant growth in content development, website traffic, brand visibility, conversions and social media engagements.
● Participated in internal communication projects (editor of the company newsletter).
● Editor of the company brand magazine (print and digital).
Marketing Communications Manager
Genium Healthcare Center, Medikids Pediatric Center 📍 Budapest 📅 2015–2019
● Developed and executed comprehensive marketing plans, overseeing multi-channel communication strategies and campaigns for two medical centers. My efforts spanned planning, website development, content creation, PPC campaigns management, social media management and data analysis.
● I also took a key role in Business Development, resulting in doubling the size of the family planning and prenatal care business and attaining a fourfold increase for the pediatric care business, propelling the Medikids brand to a market leader position.
Communication Specialist, Consultant
Freelance 📍 Budapest 📅 2010–2015
Copywriting projects: Simptech 2011, Bifarma 2011, Autart 2011, Emoticon 2011-2012; writing as Contributing Author at Institute of Applied Communication Studies (2011); teaching as Associate Instructor at Eszterházy Károly College of Eger (2011); Social Research Fellow projects at Háttér Társaság (2012-2013); Copywriting and Social Media Management at Ambulanciák Healthcare Center (2013-2015).
Radio Journalist
Radio GaGa 📍 Targu Mures / Marosvásárhely 📅 2000–2015
● As Program Editor I was editor and host of various radio programs (news, morning and daytime shows, talk and music programs), and I was Program Director (2007-2009) until relocating to Budapest.
● As Radio Ad Producer (2005-2015) I was responsible of commercial and On Air program elements production, sound design and imaging.
ADDITIONAL PROFESSIONAL ACTIVITIES
research and education
Sociology Research Fellow (2012-2013)
Qualitative research on equal treatment carried out by Háttér Társaság and the Hungarian Helsinki Committee, commissioned by the European Union Agency for Fundamental Rights, Budapest
Social Network Research Fellow (2010-2012)
HIV Prevention Within High-Risk Social Networks, Medical College of Wisconsin / USA National Institute of Drog Abuse / Sociology Institute of the Hungarian Academy of Sciences, Budapest
Associate Instructor (2011-2012)
Eszterházy Károly University, Faculty of Economics and Social Sciences, Department of Communication and Media Studies, Eger
Associate Highschool Teacher (2007-2009)
teaching communication and media studies (classes 10-12) at Bolyai Farkas Highchool, Targu Mures
BRANDS WHICH I WORKED WITH
EDUCATION
Interdisciplinary Social Research
Doctoral School of Sociology, Eötvös Lóránd University, Budapest
MA in Anthropological Linguistics
Babes-Bolyai University, Cluj
BA in Sociopsychopedagogy
Sapientia Hungarian University of Transylvania, Targu MuresHungarian – native, English – advanced (C1), Romanian – proficient (C2), French – beginner (A2)
Marketing communication is one of the most dynamically developing and constantly changing fields, as we can experience it. Trends and platforms constantly change, technical developments often offer newer solutions – both true for content development, search engine optimization, social media formats, etc. Of course, the classic schemes remains still alive, experience and routine means power, but doesn’t always serve as recipes. What works today in a certain context, fails to work tomorrow, or it’s not valid in another context. That’s why keeping our spirit and knowledge fresh is a must: reading good sources, trying out new solutions, attending meaningful trainings and conferences is mandatory. Here are some of the inspirations and resources I’ve drawn from over the years.
Tartalommarketing-képzés, Kreatív Kontroll, Budapest, 2017.
Blog, manipuláció a marketing szövegírásban, keresőoptimalizált tartalomírás,
hírlevélmarketing, árakció-stratégiák, webáruház tartalomfejlesztés. Sipos-Vavrek-Benyó-Brieger előadások.
Geszti Péter Special - Marketing Amazing szeminárium, Bp. 2017.
Melyek a leghatékonyabb kreatív marketingstratégiák összetevői? Hogyan érünk el kampányokkal olyan „vírushatást”, amivel a legtöbb vásárlót sikerül megfertőzni”? Geszti Péter egész napos gyakorlati szemináriumán ismert és közkedvelt kampányain keresztül mutatta meg gondolkodásmódját és munkamódszereit. Márkaépítés, vírusmarketing, csatornák, pozicionálás az ország egyik legismertebb reklámszakemberétől.
Videomarketing-tréning, Kreatív Kontroll, Budapest, 2017.
Videomarketing-stratégia, KKV videós eszközök és lehetőségek, videótípusok és felhasználásaik, videócsatornák és targeting. Többek között Sipos Zoltán, Vavrek Balázs, Szirmai Gergő előadásaival.
Befolyásolási tréning, Kreatív Kontroll, Budapest, 2017.
Döntéselmélet. Meggyőzés- és befolyásolástechnika. Befolyásolás írásban. Sipos Zoltán, Bogár László, Vavrek Balázs szemináriumai
Udemy Digital Marketing Mastercourse, 2023
Digital Marketing, Social Media, ChatGPT, Prompt Engineering, Google Ads, SEO, WordPress – 574 lectures by Robin & Jesper – USA Top Digital Marketing, WordPress & ChatGPT Instructors.
https://www.udemy.com/course/digital-marketing-guide/
Pénzt írni: tartalommarketing by Kreatív Kontroll, 2024
Évtizedes tapasztalatok, tanulságok és legújabb trendek az értékesítési szövegírásban, szövegírási formák és módszerek, etikus befolyásolási technikák, vásárlási ösztönzés. Hogyan győzi le a minőségi tartalom a feneketlen milliós költésű invazív reklámokat?
Sipos Zoltán jubileumi előadássorozata, Kreatív Kontroll, Budapest
